Holidays for the Cure

Our Inspiration - Brooke Landrum, passed away shortly after breast cancer surgery, on Halloween - her favorite holiday. October is Breast Cancer Awareness Month, so we've made it our mission to focus on education, assistance, and support, to promote early detection of breast cancer.

Brooke's passing caused us all to rethink our priorities. She was always focused on others, and that's our inspiration: to honor her and make a difference in others' lives.

This Halloween season, we’re excited to announce that we’ve partnered with The Foundation of Arts to bring something truly special to our community — a unique blend of fun, creativity, and purpose. This year, our beloved Halloween show joins forces with their House of Villains event at the historic Forum Theatre. Guests will embark on a magical walk-through experience where they can meet and interact with their favorite Halloween villains, take pictures, and enjoy the playful mischief that comes with it.

At the end of the walk-through, the adventure continues as you step into the theater, where we’ve brought our entire yard display to life on stage. Expect more thrills, more chills, and some surprises that can only happen when our team and The Foundation of Arts join forces. You’ll be treated to villains and dancers, and a spectacular finale that will have you moving in your seat (let’s just say… it might be thrilling).

The Forum Theatre itself adds a bit of mystery and charm to the event. Known for its historic beauty — and yes, the rumors of a friendly ghost that lingers in its halls — it’s the perfect setting for this family-friendly Halloween experience. The villains have officially “taken over the theater,” but don’t worry — they’re more fun than frightening, and they’re ready to delight audiences of all ages.

While this event is packed with entertainment, it’s also about something much deeper. Everything we do is dedicated to raising awareness for early detection and screening for breast cancer, in honor of Brooke, whose love of Halloween continues to inspire us. This show is our way of celebrating her memory and reminding everyone that awareness saves lives.

Mark your calendars! The event runs October 24, 25, 26, 29, and 30, with doors open from 6:30 PM to 9:00 PM. Come for the villains, stay for the magic, and leave knowing you’ve supported a cause that truly matters. This Halloween, we’re turning fun into something meaningful — all for Brooke, and for everyone whose lives can be changed by early detection.

For more information visit The Foundation of Arts website.

At Holidays for the Cure, we're celebrating Brooke's memory and infusing fun with a purpose to make a positive impact in the fight against breast cancer. Breast cancer affects millions of people globally, and early detection is key to improving survival rates.

Make plans to stop by and join us in our mission to raise awareness about breast cancer and honor Brooke. Together, we can make a difference and help save lives.

Brooke

To know Brooke was to know pure joy. Her laughter was infectious, and her joy was reflected in her smile. It's still hard to write about her in past tense and even harder to accept that she's really gone.

To say Brooke was a great mom doesn't even come close to describing her. She was a mom, a friend, a life coach, a cheerleader, a counselor, and of course a cook, chauffeur, and ATM machine. She was there to celebrate, to encourage, and to be the shoulder to cry on. She was THERE. If her kids were doing something, there was Brooke.

She was wife to Jon, mom to Haddie, Berkeley, Ian, & Cale, daughter to Bob & Cookie, sister to Jon, Spencer, Meg, & Hannah, and friend to hundreds.

Brooke was an avid runner and completed multiple full and half marathons supporting St Jude Children’s Research Hospital, Susan G. Komen Foundation, and other charities. She worked at various local banks for several years, followed by six years at the Arkansas Department of Transportation, and for the last 11 years of her life, she worked for the Nettleton School District.

At Brooke's funeral, we were all awestruck and yet not really surprised to hear how many people just said "She was my best friend". That was Brooke. If she was with you, she was with you fully. You had all of her. Brooke was focused on others and that's a deep part of what makes this so important to all of us, to live up to her example.

Brooke did not hide her feelings. She was REAL. What you saw was what you got. She would tell you what you need to hear when you needed to hear it, even when you didn’t want to.

We found out shortly after her passing that her cancer was more widespread than expected and the outlook wasn’t good. Sometimes God’s grace doesn’t look like what we expect it to, or feel like we want it to. Brooke didn't suffer, but we would give anything to have her here with us. Focusing on early detection is our attempt to save others from the heartbreak we've been through.

What We Do

  • Education

    Education and timely screenings are crucial in the fight against this disease. Early detection through consistent screenings significantly increases the chances of successful treatment and long-term survival. By empowering individuals with knowledge and access to regular screenings, we can save lives and build healthier communities. Don't wait—learn, screen, and take control of your health today.

  • Assistance

    We are dedicated to ensuring that everyone has access to life-saving breast cancer screenings. We provide resources, support, and funding to help individuals, especially those in underserved communities, get the screenings they need. By breaking down barriers to access, we're empowering people to take charge of their health and increasing the chances of early detection and successful treatment.

  • Support

    We offer a range of services, including emotional support, financial assistance, and practical resources, to help families navigate this challenging time. By alleviating some of the burdens, we allow families to focus on what matters most—being there for their loved ones and ensuring they receive the best possible care. Together, we stand by their side every step of the way.

Photo Gallery

Some of our favorite pictures.

Meet The Team

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