Holidays for the Cure

Honoring Brooke. Inspiring Awareness. Saving Lives.

This Halloween, something truly special happened. Together with The Foundation of Arts, our community came alive at the House of Villains — a family-friendly Halloween experience that combined creativity, laughter, and purpose.

Hundreds of families walked through the historic Forum Theatre, meeting their favorite villains, enjoying dazzling performances, and joining us in celebrating the season Brooke loved most. The response was overwhelming, the energy inspiring, and the support heartwarming.

From every volunteer and performer to every guest who attended — thank you. You helped turn Halloween fun into something meaningful. Because of your support, we were able to reach more people with life-saving information about breast cancer awareness and early detection.

Our Mission Continues

While the decorations are packed away and the lights have dimmed, our mission shines brighter than ever. Holidays for the Cure exists to honor the life and legacy of Brooke Landrum, who passed away shortly after breast cancer surgery — on Halloween, her favorite holiday.

In her memory, we’re dedicated to:

Promoting education about breast cancer and the importance of early detection

Providing resources and support for those seeking screenings

Creating joyful, purposeful holiday events that remind us all what it means to care for one another

Looking Ahead

Plans are already underway for next year’s Halloween event — bigger, brighter, and filled with even more heart. While we can’t reveal the details just yet, we promise another unforgettable experience that continues to raise awareness and celebrate Brooke’s spirit.

Until then, we’ll be sharing stories, educational resources, and ways you can stay involved throughout the year.

Stay Connected

Join us as we continue turning fun into purpose — not just in October, but all year long. Together, we can spread awareness, encourage early detection, and help save lives — all in honor of Brooke and everyone affected by breast cancer.

Follow us on social media for updates, stories, and next year’s announcements. Learn more about breast cancer awareness and how you can make a difference today.

Brooke

To know Brooke was to know pure joy. Her laughter was infectious, and her joy was reflected in her smile. It's still hard to write about her in past tense and even harder to accept that she's really gone.

To say Brooke was a great mom doesn't even come close to describing her. She was a mom, a friend, a life coach, a cheerleader, a counselor, and of course a cook, chauffeur, and ATM machine. She was there to celebrate, to encourage, and to be the shoulder to cry on. She was THERE. If her kids were doing something, there was Brooke.

She was wife to Jon, mom to Haddie, Berkeley, Ian, & Cale, daughter to Bob & Cookie, sister to Jon, Spencer, Meg, & Hannah, and friend to hundreds.

Brooke was an avid runner and completed multiple full and half marathons supporting St Jude Children’s Research Hospital, Susan G. Komen Foundation, and other charities. She worked at various local banks for several years, followed by six years at the Arkansas Department of Transportation, and for the last 11 years of her life, she worked for the Nettleton School District.

At Brooke's funeral, we were all awestruck and yet not really surprised to hear how many people just said "She was my best friend". That was Brooke. If she was with you, she was with you fully. You had all of her. Brooke was focused on others and that's a deep part of what makes this so important to all of us, to live up to her example.

Brooke did not hide her feelings. She was REAL. What you saw was what you got. She would tell you what you need to hear when you needed to hear it, even when you didn’t want to.

We found out shortly after her passing that her cancer was more widespread than expected and the outlook wasn’t good. Sometimes God’s grace doesn’t look like what we expect it to, or feel like we want it to. Brooke didn't suffer, but we would give anything to have her here with us. Focusing on early detection is our attempt to save others from the heartbreak we've been through.

What We Do

  • Education

    Education and timely screenings are crucial in the fight against this disease. Early detection through consistent screenings significantly increases the chances of successful treatment and long-term survival. By empowering individuals with knowledge and access to regular screenings, we can save lives and build healthier communities. Don't wait—learn, screen, and take control of your health today.

  • Assistance

    We are dedicated to ensuring that everyone has access to life-saving breast cancer screenings. We provide resources, support, and funding to help individuals, especially those in underserved communities, get the screenings they need. By breaking down barriers to access, we're empowering people to take charge of their health and increasing the chances of early detection and successful treatment.

  • Support

    We offer a range of services, including emotional support, financial assistance, and practical resources, to help families navigate this challenging time. By alleviating some of the burdens, we allow families to focus on what matters most—being there for their loved ones and ensuring they receive the best possible care. Together, we stand by their side every step of the way.

Meet The Team

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